The fashion barber of recent weeks is called Huda Kattan, lives in Dubai and has revolutionized the world of beauty with a hair dye based on Nutella and condensed milk. We do not know if it is the best dye in the world, but it is certainly one of the sweetest.
Yes, it looks like fake. The video only shows how Nutella and condensed milk are applied. You cannot see the rinsing process, or if they have applied other types of products. But, as we are intrepid, we wanted to investigate it in detail.
How to dye a hair?
It doesn't seem like it, but dyeing hair is quite complex. Each hair is covered by a layer of cells that form scales and protect the inner layers such as the cortex and the medulla. This layer, called cuticle, is very very resistant and prevents dyes from reaching the cortex, the layer of hair that brings color.Advertising
Until the 19th century, our ability to pierce the cuticle was downright bad. The more than one hundred hair dyes that they had in ancient Rome were either temporary (substances that stuck to the cuticle and that 'took off' with a single wash) or semi-permanent (dyes such as henna that have particles fine enough to partially pierce the protective layer).
In 1907, Eugène Schueller, the founder of L'Oréal, created the first synthetic dye and in 47, Schwarzkopf created the first dye for the home. These tempts are based on the use of an alkaline component (normally the ammonia) that opens the cuticle and allows the hair to discolor and, subsequently, the dye to enter without problems. It is what we know as permanent dyes.
If Willy Wonka set up a hairdresser
I count all this to give you an idea of the Surprise face that stayed when the video of Nutella and condensed milk came to me. It was clear that it was not a temporary dye, at the end of the video the hair is loose, clean and without remnants of breakfast. So there were two options: the first is that chocolate and hazelnut cream has ammonia, ethanolamine or some other alkaline product such as, I don't know, bleach. The second is that there was some dyeing system that used the chemical components of the Nutella.
As the first option is very unlikely (poisoning and burns would have already set off the alarm), only the second was to be investigated. Above all, because in recent years, a whole series of dyes without ammonia have emerged that use 'color enhancer oils'. Nutella contains palm butter, so the possibility is remote, but it exists.
These new dyes (called demipermanents) are less aggressive with the hair because they do not use ammonia. However, they have to keep turning to some alkaline type. Normally, ethanolamine (although, sometimes, sodium carbonate is used). Oil-based dyes that have become so popular in recent years also use ethanolamine to fix the color. The oils can enhance that effect and take care of the hair, but little else. That is, it is not possible to dye your hair permanently with Nutella.
Because I'm worth it
What is not so clear is that the technique is worth it. Metro interviewed the new dubaiti fashion guru and declared that the color and duration of the dye depends on the application time. "If you want a soft caramel color it can last two or three weeks, but if you want something darker, you have to leave the Nutella for longer to last longer."
The option remains that, effectively, the chocolate cream had an effect similar to henna. But it is also unlikely, because it does not contain artificial colors. Despite all this, I must admit that I have also been tempted to try to smear with Nutella and condensed milk. As my hairdresser says, "I don't know if it will work, but your hair will smell great"What happens is that in the end, I decided to take it for breakfast.