Pink has always been a complex color and with multiple interpretations throughout history. According to Artsy, in Japan it serves as a nostalgic symbol of samurai murdered, perceived as a masculine and dreary color. In Korea it is interpreted as a sign of trust Y in Germany as a symbol of tenderness, pacifism and sweetness. Be that as it may, it has been present in our lives for centuries and was not always identified as a color for girls.
Pink in the fashion world
The European bourgeoisie and his love for pastel shades were to blame for pink becoming fashionable during the 18th century. Marie Antoinette, considered the fashion queen of the Versailles of the 18th century, was the precursor of the change in colors that dressed the bourgeoisie, and that went from brown and black to light blue, vibrant yellows and pinks in all its shades, according to the history book Marie Antoinette by Stefan Zweig.
The pink tones could not only be seen in the dresses, but in the fans and other accessories used by the ladies of the bourgeoisie of Versailles and Paris. We can see a sample of it in the movie of Marie Antoinette starring Kristen Dust who took the Oscar to the best costume design in 2006.Work belonging to the movement called Japonism: Caprice In Purple And Gold The Golden Screen, by James Whistler
During the 19th century and thanks to the call japanism (which describes the interest and fascination with Japanese culture in the West after centuries of isolation from Japan), The pastel tones of European roses were transformed into bright strawberry colors, cherry colors and bright roses brought from the Far East, not only present in fashion but in art.
Pink wasn't always for girls
It was not until the end of the 19th century and the beginning of the 20th century when pink began to associate with any of the genera. Until then, babies dressed in white cotton because it was easier to clean.
But this gender association with pink was not feminine. In 1914, The Sunday Sentinel, an American newspaper, He advised mothers "to wear pink for the boy and blue for the girl. The reason is that pink is a more determined and strong color, more suitable for boys, while blue, which is more delicate and refined, is better for girls. ”
Pink was a color associated with masculinity, considered a watery red color, related to blood. Hence, it is "advised" its use in boys and not girls in the US. According to historian Jo Paoletti, during that time in Europe baby clothes did not always have a gender distinction, and when it was done it was not always blue-girl and pink-boy as advised in the US. In Germany, for example, pink was used for boys and in French orphanages, it was used for girls.
The great paradigm shift
After World War II, it was decided to change to pink for girls and blue for boys, as we know it today.Although before the Second World War in Germany children wore pink, the Nazis identified during the war the gay prisoners of the regime with a pink triangle-shaped badge with the vertex down, despite being considered a color male.
The society accepted a change that came from the hands of retails and that occurred not only in clothes but for example in toys (pink boxes for them and blue boxes for them) and that has remained almost up to date.
Only during the 60s, when a group of feminist mothers decided to dress their daughters like the boys, baby clothes remained in neutral tones until the 80s, when genderless clothes disappeared to give way to the idea of boys in blue and girls in pink according to Paoletti.
Pink: The History of a Punk, Pretty, Powerful Color
Currently the FIT museum in New York (Fashion Institute of Technology) has an exhibition, Pink: The History of a Punk, Pretty, Powerful Color, organized by the museum's director, Dr. Valerie Steele, who It has approximately 80 sets from the 18th century to the present.From left to right: 18th century dress, Dior 1960, Comme des Garçons 2016 and Céline spring 2017
This sample, which will be available until January 5, 2019, It contains examples of designers and brands such as Elsa Schiaparelli, Christian Dior, Yves Saint Laurent, Alessandro Michele de Gucci, Jeremy Scott de Moschino and Rei Kawakubo of Comme des Garçons. A beautiful example of how pink has been present in the fashion world since the 18th century.
A color with controversy
We have grown up believing in the bias that still marks some of the decisions of marketing from children's clothing or toy companies: the Barbies they are in pink box and superheroes in blue boxes, as this girl already pointed out in a video that went viral a few years ago.
Photographer JeongMee Yong already created in 2005 her project The Pink & Blue Project where he shows a series of photographs in which boys and girls show their toys and clothes and where we can see the very clear gender difference that exists in terms of color refers.
“This project explores trends in cultural preferences and differences in the tastes of children (and their parents) from diverse cultures, ethnic groups, as well as socialization and gender identity. The work also raises other problems, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism, ”explains JeongMee on its website.
Pink, more fashionable than ever
Pink color is beginning to emancipate itself from the exclusivity of being a girl color and is beginning to associate with an activist role (the marches against Trump in the US or the Gulabi Gang movement against machismo in India) or with a supportive role as the pink ties against breast cancer.
Today, pink is present in films, such as Eduardo Casanova's, Skins, which has this color during the photography of the entire film; in technology, Iphone launched its first in 2015 Iphone Rose Gold and brands like Samsung or LG have included it, in addition to their telephony, in their smartwatch or in your headphones; In the design, Pantone chose the Rosa Quarz as color of the year in 2016 next to the celestial Serenity; and above all still present in fashion, where pink millennial is a must For all brands.
The Moschino collection of spring 2015 inspired by Barbie or Puma and his campaign Fenty by Rihanna of 2017 are some examples of how pink is one more color in never.
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